Few significant measures to give Sustainability a New Dimension

Mr. Greg Peebles certainly doesn’t let grass grow under his feet. Remember his reforestation drive which began in summer? While he understood that one way of helping mother earth survive is to increase the green cover; he has come around to the notion that it needs to be backed by agroforestry efforts to become sustainable. There can be no denying the value of such measures in climate change mitigation efforts. The afforestation drive was calculated to reduce carbon dioxide levels. The agroforestry push expects to substantially enrich biodiversity.

Most Efficient Land Use

Canada has nine percent of the entire globe’s forest cover. Yet, agroforestry, which relies on small scale growing of fruits and vegetables, hasn’t been given any major thought or policy modification to encourage its widespread adoption. It is a major tool in savvy land use, as it prevents land degradation. Peebles explains that when perennial trees have fruits and vegetables growing in the spaces between each tree, it reduces potential leaching of the nutrients of the soil through complex plant communities, while preventing soil erosion. However, selection of crop types can’t be the same the world over, he points out. They need to be matched to prevailing climate and weather conditions.

Sustainability: Such agroforestry measures are not only environmentally sound; they are sustainable over an extended period. The ecological benefits of this plant diversity can’t be overstated as it goes a long way in encouraging birds and other small animals to live on such land; thus, strengthening the food chain and improving biodiversity.

Nutritional Security for the Not-So-Rich and the Marginalized

More countries are beginning to realize the value of agroforestry in providing nutritional security. Peebles understands that not everyone in a developed economy like Canada is wealthy. Those who live close to forest areas, or near the areas where he launched his afforestation drive can benefit richly by growing fruits and vegetables. While it ensures a measure of nutrition on every table of the growers; the surplus provides them a source of income to take care of other necessities. The stubbles of the plants can be used to produce biogas for heating purposes in the winter months.

Protecting Natural Heritage Features and Ecological Processes

Peebles informs that leaving the stubble of farm produce on the ground during the bitter winter months prevents soil erosion during the thaw in spring, Further, it breaks up naturally to mix with the soil creating organic fertilizers. Alternatively, the stubbles can be dug up, and collected in a covered pit to decompose over the winter months. Few people are aware, he tells us, that such tree intercropping results in less residual inorganic nitrogen left behind in the soil. It also radically reduces moisture evaporation during the summer months.

Water quality improves significantly: As the plants grown in agroforestry filter the rain water; it significantly improves the quality of water stored below the soil. By preventing excessive runoff, it contributes to keeping the water table stable. Peebles has been toying with the idea of creating riparian buffers at strategic points. Though riparian plantings are relatively scarce in Canada; it is vital to increase their numbers to provide appropriate buffers near streams, rivers, and lakes which prevent harmful effluents entering water bodies.

Awareness and Cooperation of the General Public Required

Until Canadians in general begin to understand the value of these measures, Peebles’ efforts run the risk of being restricted to only areas where he can directly intervene. To make it into something involving cooperation and involvement of the populace, he has plans up his sleeves on how to cause the re-greening of mother earth into a national drive powered by public support.

Contact Detail:

Company Name: Greg Peebles
Contact Person: Greg Peebles
Email: info@gregpeebles.com
Phone No: (647)-477-0929
Country: Canada
Website Url: http://gregpeebles.com/


Source: www.PRExhibition.com

Pick the Finest Candidate without Missing a Beat

Every organization wants the best team onboard. Choosing the best candidate for any vacancy is not as simple or easy as it sounds. The wonderful news is that Prime Source Staffing (PCS) of the Greater Toronto Region makes it look like a piece of cake. They understand the growing gap in the demand and supply of skilled and highly skilled professionals, especially of those who keep upgrading their skills. Their systems ensure that the search process is neither tedious nor backbreaking as they know how to locate, track, and manage the best applicants for each vacancy. They have an awesome database or talent pool which they keep updating to ensure that there are never any misfits among new hires.

Forestalling Your Worst Nightmare from Coming True

Remember, the recruiter’s worst nightmare would be a plethora of inappropriate candidates who are over qualified or under qualified. That too good to be true profile requires verification and cautious analysis, which is time consuming. Again, there could be a candidate who might be perfect in another profile, but is absolutely useless for the vacancy. All this often leads to missing the most suitable candidate for the job while sifting through a mountain of applications. Since Prime Source Staffing uses a unique computational model, their process is streamlined. Therefore, you save time — and time is money — when you utilize their services.

Getting the Perfect Match for the Profile

It doesn’t matter what profile you need filled. The seasoned IT manager who fits the bill is as difficult — or as easy depending on the person or organization handling the hiring — as is the forklift operator who doesn’t cause any damage to equipment. Prime Source Staffing use behavioral techniques to screen candidates for every vacancy, not the kind which went out with the turn of the century, and for which most applicants have developed canned responses. Rather, they devise questions which require organic problem solving. They encourage the candidates to brainstorm real and imaginary situations which is a far more predictive of their potential on-the-job success. Further, these questions can often help identify behavioral issues which might torpedo future projects handled by an applicant.

Averting Potential Disasters

Savvy hiring means that you don’t need to waste resources in looking for, selecting, hiring, and training team members at short intervals. It also means that you post vacancies where more appropriate candidates are likely to view them. It could be the career center of your own website, or on your page on a social networking site. When in doubt, look to PCS to guide you on the most appropriate modes of advertising your vacancy. They will explain to you that it may not always be a sensible approach to hire people who “fit into the company’s culture”, especially if your organization is facing a downward curve. Bringing in folks who have a divergent perspective or a different take on situations might be a smarter move as they are likelier to bring your company back on track.

Extracting the maximum potential of candidates: Since the hiring process is multi-staged, they keep track of performances at interviews and group discussions to add to their core talent pool while setting the stage for onboarding. Extracting the maximum potential is the biggest challenge for managers of all departments. With the right candidates picked for you by Prime Source Staffing you can avert potential disasters. Ensuring you have the right staff helps you keep an eye on whether your organization is going to grow, plateau, or likely to decline, and respond to the situation accordingly.

Checking Leadership Qualities of Candidates

The unique screening methods adopted by PCS ensure that candidates are evaluated for their social skills. This includes assessing their ability to come up with creative solutions to problems plaguing the company; ability to work as a team and give credit where it is due; willingness to let the spotlight shift when necessary; ability to take responsibility for seeing projects through, and owning up to failures without getting disheartened.

Contact Detail:

Company Name: Prime Source Staffing Inc.
Contact Person: Aman Khaira
Email: accounts@primesourcestaffing.ca
Phone No: (647) 494-0451
Country: Canada
Website Url: https://primesourcestaffing.ca/


Source: www.PRExhibition.com

Greg Peebles of Toronto Launches a Massive Reforestation Drive

Taking advantage of the unusually high temperatures prevailing this year, Greg Peebles of Toronto launched a tree planting campaign on August 6, 2018. “Global leaders might deny the reality of global warming, and its disastrous impact on the environment; but we cannot afford to assume an ostrich attitude. Burying our heads in the sand won’t reverse the rising of sea levels, or the melting of polar caps and permafrost,” he said while kicking off the campaign.

Background:

Back in May, Peebles had announced launching a charity to work in diverse areas through which he would be able to give back to society in some measure what he had received over the years. Since sustainability was the bottom line of all the activities he had lined up, it makes sense to begin at the beginning.

"Mother earth must survive."

He says, “Mother earth must survive for all of us to do so. Therefore, it is vital to reduce our carbon footprints as well as we can.” Given that the average temperature of the earth has risen between 0.4 and 0.8°C over the past 100 years, the urgency to do something increases proportionately. Since human agency is the main culprit as the 2013 Intergovernmental Panel on Climate Change (IPCC) Fifth Assessment Report indicated; more and more ordinary citizens need to come forward to take measures to reverse this global warming.

Scientific Research Takes Time

Scientific research can’t be conducted within given timelines as outcomes can’t be predicted. Therefore, the switch to affordable non-conventional sources of energy is unlikely to occur any time soon. Even the search for affordable renewable sources of energy will take time. This makes concerted tree planting actions even more valuable. Most trees are conducive to fighting the greenhouses gases humans are generating daily.

Changed rainfall patterns:

Global warming has led to changed patterns of rainfall thereby flooding areas which would normally have received scanty rainfall, and increasing periods of drought in other areas. This is pushing the deserts further into the forest and agrarian areas. Much of the mischief is rooted in the practice of clearing forests to make way for farmlands.

“Be the Change You Desire to See in People”

Peebles has taken a leaf out of this famous Gandhi quote, and has decided to head a reforestation drive to counter the worst effects of climate change. After all, trees are the lungs of this planet. By absorbing carbon dioxide, and giving off oxygen, trees reduce carbon dioxide content of the atmosphere. Planting trees would reverse global warming through their cooling effect on the atmosphere. One tree can effect the same cooling as twenty air conditioners.

Don’t Wait for Governments to Act

It might prove suicidal for humans around the globe to wait for their respective governments to institute measures to mitigate, and reverse climate change. Peebles is trying to demonstrate the power of one by initiating the reforestation drive. He has taken inspiration from an Amazonian forest which is wholly manmade, and can provide entire tribes with food.

“Protection is the keyword.”

Logically, if every adult in the world plants a tree, and nurtures it, then it would significantly replenish the earth’s green cover in a decade or so. By providing food, protection, and homes for many birds, reptiles, and mammals, trees do more to protect the environment than any other means. Trees like the azadirachta indica of the mahogany family remove bacteria from the air around them. Though few people realize it, trees contribute to soil and water conservation, as they prevent stormwater runoff, and prevent soil erosion on mountainsides.

Perennial Trees Are Better Options

Given the cruel winters in Canada where even -100 C in December or January would be considered warm weather, Peebles recommends planting perennial trees hereabouts — trees which would not need to be preserved in a hothouse, but which can survive winter.

“Regeneration and biodiversity encouraged.”

Of course, those who live in more temperate climates should choose trees which are more appropriate for the region, such as trees which can regenerate after being cut provided that six inches of the tree trunk are left above the ground. This will encourage biodiversity while reclaiming wastelands. Practicing agro-forestry would ensure that food is grown too. But that’s another story.

Contact Detail:

Company Name: Greg Peebles
Contact Person: Greg Peebles
Email: info@gregpeebles.com
Phone No: (647)-477-0929
Country: Canada
Website Url: http://gregpeebles.com/



Source: www.PRExhibition.com

INDIEPALOOZA 2017 PRESENTED BY HOUSTON WRITERS GUILD BRINGs TOGETHER EVENTS AND SESSIONS FOR AREA WRITERS

Houston Writers Guild Annual Independent Writers’ Conference October 13-15

Houston, TX. Indiepalooza 2017, slated for October 13 – October 15, is one of the most anticipated events of the year for writers from all over and will be held at Rice University in Houston.

Presented by the Houston Writers Guild, Indiepalooza begins with the opening session on the evening of October 13 with Stuart Horwitz’s workshop, “Organize and Revise Any Manuscript with the Book Architecture Method.” 

On Saturday, October 14, from 2:00 to 4:00 p.m., (previously scheduled for Sunday), B. Alan Bourgeois, Director and Founder of Texas Authors Association will discuss Marketing Tips and Strategies. 

Sunday, October 16, Keynote Speaker, Shanalee Sharboneau, nationally and internationally awarded children’s author, launches the day with her presentation about Initiating Positive Book Momentum. Shanalee is the author of “My Mama Loves Me: I’m Her Little Boy” of the “My Family Loves Me” Children’s Series.

Breakout sessions include: Rookies Indie Panel with Tom Woltz, Russell Little and Mike Sims, Writing Organization in Our Community, with representatives from WriteSpace, Writers’ League of Texas, Houston Writer’s Guild, NaNoWriMo and Writers in the School.

Other Sessions are: That’s How We Roll: Setting Up An Author Tour Both Online and Offline with Stuart Horwitz; Veteran Indie Panel with Tony Burnett, Alicia Richardson and Enos Russell; Audio Books with Kevin Tumlinson; Editors: Who They Are And Why Do I Need To Know with Acquisition Editor Kelly Lynn Colby; Personal Branding 101: Dare To Think Differently with Andrea Sanchez;  Contracts with Ramon Del Villar; 30-Day Author with Kevin Tumlinson; Writing Great Romances with Sierra Cartwright, Andrea Barbosa and Fern Brady; 14 Steps To Self-Publishing a Book with Mike Kowis; Using Publishing Opportunities in Anthologies, Journals and Magazines to Enhance Your Author Career with Tony Burnett; Business Side of Publishing with Fern Brady; The Character Case File with Erin Liles

Manuscripts consultation will also be available.

For information on tickets and pricing as well as nearby accommodations, go to the website: http://www.houstonwritersguild.org.

ABOUT THE HOUSTON WRITERS GUILD

The Houston Writers Guild is a volunteer-led, nonprofit organization working to create a community of writers of all skill levels. Together we strive to improve our writing craft and help each other build successful careers through education, collaborative marketing efforts, and camaraderie.

The Guild offers a myriad of programs for both published and unpublished writers.  It creates opportunities to build careers through networking, as well as, opportunities for author book sales throughout the Greater Houston area and neighboring communities. The Guild is also a place for hobbyist authors to enjoy writing in a relaxed and fun environment.

 

Contact Detail:

Company Name: Perceptive Public Relations
Contact Person: Sandy Lawrence
Email: sandylawrence@perceptivemarketing.com
Phone No: 2819898892
Address: 13202 Dogwood Blossom Trail
City: Houston
State: Texas
Country: United States
Website Url: www.perceptivepublicrelations.com


Source: www.PRExhibition.com

Skinny Bee Platinum Reviews

  • Bee Pollen that works for you !
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    TO USE: FOLLOW DIRECTIONS ON BOTTLE LABEL OF SKINNY BEE PLATINUM. DRINK PLENTY OF WATER DAILY


    www.skinnybeepollen.com, www.skinnybeeplatinum.com, www.beeextremelyamazed.com, www.slimtrim.diet, www.eliteweightloss.com, www.skinnyelite.com ,www.zxtbeepollen.com, www.touchoftropics.com,www.beepollenqueenofpa.com, www.getskinnymini.bigcartel.com, and more authorized retailers and distributors.

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    Contact Detail:

    Company Name: Bee EXtremely Amazed
    Contact Person: Amy Crothers
    Email: sales@beeextremelyamazed.com
    Phone No: 18444276553
    Address: 85205 sportsmans club rd
    City: jewett
    State: ohio
    Country: United States
    Website Url: www.skinnybeepollen.com


    Source: www.PRExhibition.com

    The Embroidery Coach Shows Others How to Be Successful Small Businesses

  • Joyce Jagger also helped the Apparel & Design Department at Rhode Island School of Design add Embroidery with their curriculum.
  • Summary: Joyce Jagger, The Embroidery Coach, successful entrepreneur and embroidery business coach, offers guidance to embroidery business owners

    Binghamton, NY: Award-winning business owner, Joyce Jagger, The Embroidery Coach, is known for her expert guidance aiding small embroidery businesses to become successful enterprises and works to make a definitive difference in their lives.

    Small businesses, defined by National Small Business Week, are vital to the U.S. economy and make critical contributions according the 1963 proclamation by the President of the U.S.  National Small Business Week, held from April 30-May 2017, highlights the more than half Americans who either own or work for a small business, therefore creating two out of every three new jobs in the U.S. each year.

    As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories. Every day, they’re working to grow small businesses, create 21st century jobs, drive innovation, and increase America’s global competitiveness.

    Joyce’s expertise comes into play by teaching embroidery business owners how to discover the secret to an easy embroidery business through workshops, online training, and more. 

    Joyce’s workshop and bookkeeping system also educates businesses on uncovering which areas of their embroidery businesses are profitable and not profitable through online training and 1 on 1 coaching.

    For more information on Joyce’s bookkeeping system and workshops to be prepared for your embroidery business needs, go to http://theembroiderycoach.com/embroidery-business-bookkeeping-system.

    About Joyce Jagger, The Embroidery Coach:

    Joyce Jagger is an award-winning business owner and coach to commercial embroidery businesses. As The Embroidery Coach, Joyce teaches new businesses how to start on the right path, and existing businesses how to increase their bottom line. Her goal is to see that every embroiderer has the right systems, processes, and tools in place to prevent them from making the same costly mistakes she made.

    Joyce’s business offers multiple video trainings, onsite training, and she has a book called “The Truth About Embroidery Business Success.” She has also written articles for Wearables Magazine (formerly Stitches Magazine) and speaks at various tradeshows in the industry.

    Joyce has received numerous awards for her work as The Embroidery Coach. Stitches Magazine honored Joyce in June of 2010 with the distinction of being one of “20 Creative Thinkers.” In December 2010, Stitches Magazine ranked her at #28 of the 56 “Most Powerful People” in the apparel decorating industry. Stitches Magazine honored Joyce again in 2012, 2013, 2014 and 2015 as one of the “75 Most Influential People in the apparel decorating industry.”

    Joyce Jagger also helped the Apparel & Design Department at Rhode Island School of Design add Embroidery with their curriculum. For additional information on Joyce Jagger – http://theembroiderycoach.com.

    To schedule an interview with Joyce:

    Contact her publicist: Sandy Lawrence at 281.989.8892 or at sandylawrence@perceptivemarketing.com.

    Contact Detail:

    Company Name: Perceptive Public Relations
    Contact Person: Sandy Lawrence
    Email: sandylawrence@perceptivemarketing.com
    Phone No: 2819898892
    Address: 13202 Dogwood Blossom Trail
    City: Houston
    State: Texas
    Country: United States
    Website Url: www.perceptivepublicrelations.com


    Source: www.PRExhibition.com

    HOUSTON AUTHOR AND SPEAKER, DALLAS LOUIS, SHARES ADVENTURES AND EXPERIENCES AS STAY-AT-HOME MOM IN “WAITING ON NAP TIME” BLOG

  • Broken Crayons Still Color
  • Summary: Dallas Louis’ mission is to inspire mothers and embrace the role of a traditional mother while showcasing her writing and speaking skills

    Houston, TX. – Dallas Louis, author and mommy blogger at www.DallasLouis.com, is touting the possibilities of a stay-at-home mom while also embracing the role that revolves around children and family.

    Topics on her blog range from cooking to family visits, children’s adventures and much more.

    Louis is passionate when it comes to raising children in a nurturing environment and talks about it in her latest Broken Crayons (book/writing) project.  Broken Crayons Still Color is Louis’ thoughts on rebuilding not only your life, but your children’s life after divorce. The theory is that broken crayons still work and can be melted together for a new beginning. It also discusses how positive influences shaped and molded her when her parents were breaking apart their family.

    Louis’ latest endeavor is her new Middle Grade novel, Connor Blackstone and the Old Oak. This is the tale of Connor Blackstone, a 15-year-old high school freshman who, while mourning the loss of his father gets transported from our time back to 1775 Boston.  Connor Blackstone and the Old Oak is the first book in the Connor series of three. 

    To follow Louis on her blog, go to www.dallaslouis.com, on Twitter at @DallasLouis and on Facebook at www.facebook.com/WaitingonNapTime.

    ABOUT DALLAS LOUIS

    Dallas is committed to families and their success. She has a long history working at Trinity Lutheran Church and with Mothers of Preschoolers (MOPS) in Klein, Texas. Louis authored Girlfriends, Giggles & God, a 31-day women’s devotional in 2010 and The Mommy Diaries: How I’m Surviving Parenting Without Killing Anyone in 2012 to strengthen women in their daily lives.

    To schedule an interview or public speaking engagement with Dallas Louis, contact her publicist: 

    Sandy Lawrence

    281.989.8892

    sandylawrence@perceptivemarketing.com.

    Contact Detail:

    Company Name: Perceptive Public Relations
    Contact Person: Sandy Lawrence
    Email: sandylawrence@perceptivemarketing.com
    Phone No: 2819898892
    Address: 13202 Dogwood Blossom Trail
    City: Houston
    State: Texas
    Country: United States
    Website Url: www.perceptivepublicrelations.com


    Source: www.PRExhibition.com

    Houston Web & Sales Consultant Captures Top Recognition at the Business Marketing Association Houston Lantern Awards

  • “I am extremely honored and grateful to receive the prestigious award. I would like to thank BMA Houston for this recognition of my personal accomplishments and efforts.”
  • Summary:Brian Bearden, Founder of Upstream Marketing, a Houston-based web and sales consulting company wins award based on dedication to the organization

    HOUSTON, TX – Brian Bearden, CEO and founder of Upstream Marketing and author of the recently released, 52 Tips to Turn Your website into a Sales Machine, was recognized by the Business Marketing Association (BMA) Houston Chapter’s Lantern Awards for his dedication to the organization. 

    The BMA Houston Chapter is the only local thought leading professional association dedicated to connecting B2B marketers with new ideas, knowledge and people. They promote networking and professional development for B2B marketers in a local environment. 

    At the Houston Chapter, BMA members strive to host informative and memorable events, thought-provoking discussions and harness the power of social networking. Their mission is to deliver thought leadership, awards program, career enhancement and peer-to-peer networking designed to improve members’ career in B2B marketing.

    Bearden, the third recipient of the Chapter Leader Award from BMA Houston Chapter, has participated with the organization and has an extensive history with involvement on an active level. His tenure includes serving on the Board of Directors (2004-2013), President (2009-2010), Auction Chair (multiple years) as well on the Membership, Website, Marketing, Programs and Auction committees. 

    “I am extremely honored and grateful to receive the prestigious award.  I would like to thank BMA Houston for this recognition of my personal accomplishments and efforts.” 

    ABOUT BRIAN BEARDEN:

    Brian Bearden, CEO and founder of Upstream Marketing, is a much-sought after web design consultant and author of 52 Tips to Turn Your website into a Sales Machine. His book is the result of years of experience doing marketing and web development with startups to Fortune 500 companies. 

    Brian has an extensive marketing and sales background.  He first learned target marketing from his marketing positions in the fast food industry.  Brian worked for Quik Wok and Burger King Corporation as their Director of Marketing.  He continued his local marketing approach when he went to work for Kinko’s Copies, and after 9 years of marketing copying and printer services, Brian ventured out on his own.  In 2003, Brian launched Upstream Marketing and is now dedicated to helping business owners succeed online.

    For further information about Brian Bearden  – http://UpstreamMarkeimg.net

    To schedule an interview, contact: Brian’s Publicist:

    Sandy Lawrence

    281.989.8892

    sandy@perceptivepublicrelations.com

    Contact Detail:

    Company Name: Perceptive Public Relations
    Contact Person: Sandy Lawrence
    Email: sandylawrence@perceptivemarketing.com
    Phone No: 2819898892
    Address: 13202 Dogwood Blossom Trail
    City: Houston
    State: Texas
    Country: United States
    Website Url: www.perceptivepublicrelations.com


    Source: www.PRExhibition.com

    DIVORCING FAMILIES SUBJECT OF TALKS BY HOUSTON AUTHOR AND BLOGGER

  • “God holds everything and is the center of all of it,” Louis said
  • Summary: Dallas Louis Talks About Churches and Support for Divorced People In Broken Crayons Still Color Ministry

    Houston, TX – Houston author, blogger, and family advocate, Dallas Louis, has a mission to enlighten parents and spouses about what happens when divorce becomes a permanent part of their child’s life. She would also like to see churches understand and embrace the opportunity they to be a source of comfort and consolation to all the members of a divorcing or divorced family.

    When people are in emotional pain they often turn to churches for support. When that pain is caused by divorce, churches can do more to assist couples and their children. In addition to the pain caused by the conflicts that led to the divorce, faithful church members may also experience deep shame that they were unable to honor their marriage vows.

    When a spouse is missing from family life due to divorce there are multiple long-term challenges to contend with year after year. Children are often thoroughly confused and conflicted about what they can and cannot say to a parent about the other one. For people who’ve been active in a faith community together another challenge is deciding who stays and who leaves the church.

    Often the response of the church community adds pain to an already excruciatingly painful situation. Though divorce is unfortunately common in the current century, some churches still cut divorced individuals off from the community. This is a double loss – as the individuals lose an important part of their emotional support system and the church loses the time and efforts of a loyal member.

    Louis believes the church can be a haven for people who struggling to put their lives back together. First and most significantly, the church is the source of the good news that no matter how difficult life may be today, God has not forgotten or abandoned either one of them.  Additionally, the church community is an ideal place to be accepted just as one is, whether sad, depressed, angry, resigned, or any other emotion.

    Many churches offer some version of a Divorce Care program, which is a tremendous gift to newly divorced people. Such programs provide a confidentially safe place where participants can fully express the wide range of emotions typically experienced after a divorce. Additionally, such a program introduces participants to others who really can understand what they’re experiencing.

    Churches who make the effort to support divorcing members not only prove faithful to their mandate to heal the broken hearted, they also lay a foundation for future leaders who can become part of a team of members who reach out to future people whose lives are in shambles because of a divorce.

     “God holds everything and is the center of all of it,” Louis said. “I’m fallen and sinful. My God is bigger than my sin and has my marriage in the palm of His hand. Your faith can get you through every day and even the worst days of your life.” Churches that teach this with actions as well as words can be a tremendous source of hope and healing for their divorcing members and families.

    Louis launched her speaking ministry in January 2017 – “Broken Crayons Still Color.” She plans to dedicate her ministry to speaking to churches, retreats, women’s conferences and organizations to bring this message of hope. Louis and her husband, Jeff, both come from divorced families. They are committed to “still color” as they show love and family to their three teenagers.

    To follow Louis on her blog, go to www.dallaslouis.com, on Twitter at @DallasLouis and on Facebook at https://www.facebook.com/WaitingOnNapTime.  

    ABOUT DALLAS LOUIS

    Dallas is committed to families and their success. She has a long history working at Trinity Lutheran Church and with Mothers of Preschoolers (MOPS) in Klein, Texas. Louis authored Girlfriends, Giggles & God, a 31-day women’s devotional in 2010 and The Mommy Diaries: How I’m Surviving Parenting Without Killing Anyone in 2012 to strengthen women in their daily lives.

    To schedule an interview or public speaking engagement with Dallas Louis, contact her publicist: 

    Sandy Lawrence

    281.989.8892

    sandy@perceptivepublicrelations.com

    Contact Detail:

    Company Name: Perceptive Public Relations
    Contact Person: Sandy Lawrence
    Email: sandylawrence@perceptivemarketing.com
    Phone No: 2819898892
    Address: 13202 Dogwood Blossom Trail
    City: Houston
    State: Texas
    Country: United States
    Website Url: www.perceptivepublicrelations.com


    Source: www.PRExhibition.com

    Influencer Marketing Trends for 2017

  • Facebookers and LIVE performers will be the rising social stars
  • Summary:90% of the marketers will run an influencer marketing campaign in the next 12 months as per a recent poll of 263 marketers in India by Blogmint.

    Influencer marketing grew exponentially in 2016 and this trend is expected to continue in 2017. The influencer marketing space has grown into a multibillion-dollar industry as per eMarketer and 90% of the marketers will run an influencer marketing campaign in the next 12 months as per a recent poll of 263 marketers in India by Blogmint.

    Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling, helps them bridge the gap between offline and online and at the same time circumvents the aggressively increasing ad blocking software adoption.

    2016 saw influencer programs become more expensive and influencer platforms solved the underlying problems of influencer discovery and tracking that pushed its adoption. How will the influencer marketing industry shift from here? Let’s take a look at the 5 key trends that will shape up influencer marketing in 2017: 

    1. Influencer Marketing goes mainstream in 2017:

    Influencer marketing will become a regular part of the Social and Video digital ad spends of businesses in 2017. Social Media and/or Corporate Communication team will own influencer programs this year as opposed to it being a one-off activity spearheaded by CXOs in 2016. As per Blogmint’s Influencer Marketing Outlook 2017, the number of businesses that ‘Didn’t execute any Influencer Marketing campaign’ went down from to 85% in 2015 to 57% in 2016 and will be under 50% in 2017. Influencer engagements will not be restricted to niche product and digital focused companies, but right from services to retail to real estate companies will integrate it as part of their integrated marketing strategy in 2017. 

    2. Facebookers and LIVE performers will be the rising social stars:

    While Instagramers and YouTubers continue to be in demand, it’s the Facebookers and Live Performers (FB Live, Insta Live, Periscope) that will be most sought-after in 2017. With Influencer Marketing going mainstream, businesses will look at tapping customers via Influencer Marketing not only in metropolitan cities but also in urban, semi-urban and rural centers. Facebook, with its high level of penetration in the later two, will see the rise of Facebook influencers this year. 

    3. Micro-influencers will be the new influencers:

    Micro-influencers will be the new face of influencers. Consumers are more engaged and likely to follow a micro-influencer’s recommendation whom they consider as the domain expert and/or are more closely associated with. As higher affinity implies higher influence, we will witness many of the successful influencer marketing programs this year will engage smaller influencers for more authentic appeal. 

    4. Engagement continues to be the most important success metric:

    Engagement continues to be the most important success metric for influencer programs in 2017. However, businesses would analyze the success based on end-result along with likes, shares, and comments which are awareness driven. Influencers will explore mixing creativity with a layer of personalized and experience driven content so that it’s not only engaging to their readers, but also result oriented. 

    5. Long-term Association:

    Early adopters have learnt the hard way that treating influencer relationships like one-night stands isn’t the best approach. Businesses in 2017 will instead explore establishing long-term associations with influencers focusing on building brand advocates. 81% of businesses would like to develop an exclusive long-term association with influencers as it helps in bringing more authenticity and adds to brand recall, as per Influencer Marketing Outlook 2017 survey.

    Contact Detail:

    Company Name: Blogmint
    Contact Person: Irfan Khan
    Email: annu.yadav@blogmint.com
    Phone No: 9990033854
    Address: Logix Techno Park, Tower B, 4th Floor Sector – 127,
    City: Noida
    State: UTTAR PRADESH

    Country: India
    Website Url: https://www.blogmint.com


    Source: www.PRExhibition.com